Strategic Branding (MKTG7502)
Information valid for Semester 1, 2025
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 1 Hour/ Week
Tutorial 2 Hours/ Week
Recommended prerequisite
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Doctor Ursula Bougoure (Semester 1, Regular, St Lucia, In person)
Associate Professor Ravi Pappu (Semester 2, Regular, St Lucia, In person)
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Marketing theory and practice emphasising management decisions; strategic marketing planning; advanced concepts in product management, pricing strategy and promotion; strategic brand management; emphasis on positioning as the core of marketing strategy; examine the strategy of company of your teams' choice as the course content is applied to the analysis of a real-world business.
