Marketing & Distribution Research Project (TOUR7032)

Information valid for Semester 2, 2024

Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Attendance mode

In Person

Class hours

Lecture 2 Hours/ Week
Tutorial 1 Hour/ Week

Course enquiries

Professor Bob McKercher ()

Current course offerings

Course offerings Location Mode Course Profile
Semester 2, 2024 (22/07/2024 - 18/11/2024) St Lucia In Person Course Profile
Semester 1, 2025 (24/02/2025 - 21/06/2025) St Lucia In Person Profile unavailable
Semester 2, 2025 (28/07/2025 - 22/11/2025) St Lucia In Person Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

This course develops the skills needed to plan and manage marketing and sales in the tourism, hospitality and event industries. Topics covered include marketing communications, electronic marketing, social media, market analysis, relationship marketing, sales techniques, distribution channels, experiential marketing, business to business marketing and integrated destination marketing and branding.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 2, 2023 (24/07/2023 - 18/11/2023) External External Course Profile
Semester 2, 2023 (24/07/2023 - 18/11/2023) St Lucia In Person Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) St Lucia Internal Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 2, 2022 (25/07/2022 - 19/11/2022) External External Course Profile
Semester 2, 2022 (25/07/2022 - 19/11/2022) St Lucia Internal Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) St Lucia Flexible Delivery Course Profile
Semester 2, 2021 (26/07/2021 - 20/11/2021) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 2, 2020 (03/08/2020 - 21/11/2020) External External Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) St Lucia Internal Course Profile
Summer Semester, 2019 (18/11/2019 - 14/12/2019) St Lucia Intensive Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 2, 2018 (23/07/2018 - 17/11/2018) St Lucia Internal Course Profile
Summer Semester, 2018 (19/11/2018 - 15/12/2018) St Lucia Intensive Course Profile
Semester 2, 2017 (24/07/2017 - 18/11/2017) St Lucia Internal Course Profile
Summer Semester, 2017 (02/01/2018 - 27/01/2018) St Lucia Intensive Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile
Semester 2, 2015 (27/07/2015 - 21/11/2015) St Lucia Internal Course Profile