Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Attendance mode

In Person

Class hours

Seminar 3 Hours/ Week

Recommended companion

Course enquiries

Doctor Russell Manfield ()

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2025 (24/02/2025 - 21/06/2025) St Lucia In Person Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

Learn how innovators and entrepreneurs use digital technologies to design, create and offer new products and services, acquire and retain customers, and to grow and potentially scale ventures rapidly. Students will gain an understanding of how digital technologies as enablers allow innovators and entrepreneurs to evaluate and realise novel business ideas, how innovators and entrepreneurs can realise digital technology products that can continuously evolve with customer needs and potentially scale rapidly, and how the increasingly digital business environment creates opportunities for innovators and entrepreneurs to create novel value propositions. Given that digital products and services are becoming the new normal, this course provides students with a critical understanding of how to survive and thrive in today's world. Among other things, students will learn about the unique modular-layered architecture of digital products and services; digital platforms and their potential for network effects; data analytics and their application for growth-hacking; and the use of artificial intelligence to create innovative new products and services.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile