Digital Innovation and Entrepreneurship (TIMS2302)
Information valid for Semester 1, 2025
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Seminar 3 Hours/ Week
Recommended companion
TIMS1301
Course enquiries
Doctor Russell Manfield ()
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Learn how innovators and entrepreneurs use digital technologies to design, create and offer new products and services, acquire and retain customers, and to grow and potentially scale ventures rapidly. Students will gain an understanding of how digital technologies as enablers allow innovators and entrepreneurs to evaluate and realise novel business ideas, how innovators and entrepreneurs can realise digital technology products that can continuously evolve with customer needs and potentially scale rapidly, and how the increasingly digital business environment creates opportunities for innovators and entrepreneurs to create novel value propositions. Given that digital products and services are becoming the new normal, this course provides students with a critical understanding of how to survive and thrive in today's world. Among other things, students will learn about the unique modular-layered architecture of digital products and services; digital platforms and their potential for network effects; data analytics and their application for growth-hacking; and the use of artificial intelligence to create innovative new products and services.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Semester 1, 2023 (20/02/2023 - 17/06/2023) | St Lucia | In Person | Course Profile |
Semester 1, 2023 (20/02/2023 - 17/06/2023) | External | External | Course Profile |
Semester 1, 2022 (21/02/2022 - 21/06/2022) | External | External | Course Profile |