Course level

Undergraduate

Units

2

Duration

One Semester

Class hours

4 Contact hours

Incompatible

BSRB3901 or MGMT3700 or RBUS3901

Recommended prerequisite

Restricted

Quota: Minimum of 35 enrolments

Course enquiries

Study Abroad

This course is pre-approved for Study Abroad and Exchange students.

This course is not currently offered, please contact the school or faculty of your program.

Course description

This course frames the research process as a way of knowing. Therefore, presents a balanced approach in communication research, by introducing students to both quantitative and qualitative approaches in communication research. Students will be required to conduct a research project, thus familiarising them with the process of gathering research evidence, thinking critically about them through a reasoning process, incorporating quantitative and qualitative methods, data collection, analyses and dissemination of findings.