Course description

Why do some leaders become regarded as charismatic, while others are dismissed as uninspiring? How could an authoritarian leader like Hitler acquire such a massive following? Why are some people drawn to the political left, while others are attracted to the right? What can politicians and policy-makers do to secure lasting attitude- and behaviour change? These, and many other questions, are the province of political psychology, a field that uses qualitative and quantitative methods and psychological theories as tools to help understand political processes.

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