Applied Market Research (MKTG7966)
Information valid for Semester 2, 2022
Course level
Postgraduate Coursework
Faculty
School
Agriculture Food Sciences Schl
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
Lecture 2 Hours/ Week
Tutorial 2 Hours/ Week
2L21
Incompatible
MKTG3960
Assessment methods
Online Quizzes
Market Research Plan
Final Examination
Course enquiries
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Course description
This course will not be offered in 2023. Students should take MKTG3960 Applied Market Research in its place.
Principles and techniques of marketing research as they are applied in an agribusiness context.
