Strategic Marketing and Communication (MKTG7708)
Information valid for Summer Semester, 2017
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Intensive
Class hours
39 Seminar hours
Incompatible
MEBS7107 or MGTS7806 or MKTG1501 or 7040 or 7501
Prerequisite
Permission from Head of School
Restricted
Restricted to students in the GCELead program. Quota: Minimum of 10 enrolments UQ reserves the right to limit the number of participants from any one organisation.
Course enquiries
Course description
This course will enable you to learn about the latest marketing tools and concepts including key components of strategic marketing planning and how to develop, evaluate and implement successful marketing strategies. The course focuses on how to put marketing principles into practice, employing concepts and strategies relevant to today¿s business world. It covers strategic marketing, branding, communication and customer service in particular. Using cutting edge knowledge from world leaders in their fields, plus a mixture of seminars, group discussions, case studies and practical exercises, this course will give you fresh and innovative ways to define and implement marketing strategies in your organisation.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Summer Semester, 2017 (27/11/2017 - 10/02/2018) | Brisbane CBD | Intensive | Course Profile |
Semester 1, 2016 (30/05/2016 - 25/06/2016) | Brisbane CBD | Intensive | Course Profile |