This course is not currently offered, please contact the school or faculty of your program.

Course description

This course will introduce students to the theory and principles of social and non-profit marketing, explaining how traditional and novel approaches to marketing and advertising can and are being used to adress important social and health issues. Students will learn to analyse and evaluate the special needs of the non-profit sector and to develop an understanding of consumers' responses to social marketing programs. A more general aim is to provide students with insight into the marketing management frameworks applied by organisations within this sector.