Market & Consumer Research (MKTG7510)
Information valid for Semester 1, 2018
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
2 Lecture hours
1 Practical or Laboratory hour
Incompatible
MKTG2511 or 3504
Recommended prerequisite
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course is about market and consumer research, knowledge of which fundamentally informs marketing strategy and public policy making. It is an advanced level course that overviews the market research process and provides insight into contemporary market research practices. The format is a lecture/seminar that emphasises instructor guided discussion of relevant market and consumer research practices.
