Market & Consumer Research (MKTG7510)

Information valid for Semester 1, 2025

Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Attendance mode

In Person

Class hours

Lecture 2 Hours/ Week
Tutorial 1 Hour/ Week

Incompatible

MKTG2511 or 3504

Recommended prerequisite

Restricted

Quota: Minimum of 15 enrolments

Course enquiries

Doctor Thomas Magor ()

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2025 (24/02/2025 - 21/06/2025) St Lucia In Person Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

This course is about market and consumer research, knowledge of which fundamentally informs marketing strategy and public policy making. It is an advanced level course that overviews the market research process and provides insight into contemporary market research practices. The format is a lecture/seminar that emphasises instructor guided discussion of relevant market and consumer research practices.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile
Semester 2, 2023 (24/07/2023 - 18/11/2023) St Lucia In Person Course Profile
Semester 2, 2023 (24/07/2023 - 18/11/2023) External External Course Profile
Semester 2, 2022 (25/07/2022 - 19/11/2022) St Lucia Internal Course Profile
Semester 2, 2022 (25/07/2022 - 19/11/2022) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile
Semester 1, 2015 (02/03/2015 - 27/06/2015) St Lucia Internal Course Profile