This course is not currently offered, please contact the school or faculty of your program.

Course description

This course introduces students to the conceptualisation, development and implementation of sponsorship-linked marketing programs in the areas of sports, arts, causes and community. Students will gain a practical understanding of how sponsorship is leveraged through marketing communications, including the development of a media plan and how sponsorship interacts with other promotional tools. The course includes the latest sponsorship research, international aspects of sponsorship and the sponsorship and media regulatory environment.