Service Strategy (MKTG7504)
Information valid for Semester 1, 2025
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 2 Hours/ Week
Tutorial 1 Hour/ Week
Incompatible
MKTG2503
Recommended prerequisite
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Associate Professor Jay Weerawardena ()
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Profile unavailable |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Special marketing requirements of service & not-for-profit organisations. Relevance & limitations of marketing theories & concepts, practical implications for Australian organisations. Understanding services, classifications, designing & delivering services, importance of people in organisation, quality service, managing customer service, developing strategies.
