Service Strategy (MKTG7504)
Information valid for Semester 1, 2025
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 2 Hours/ Week
Tutorial 1 Hour/ Week
Incompatible
MKTG2503
Recommended prerequisite
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Associate Professor Jay Weerawardena (Semester 1, Semester 2, Regular, St Lucia, In person)
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Special marketing requirements of service and not-for-profit organisations. Relevance and limitations of marketing theories and concepts, practical implications for Australian organisations. Understanding services, classifications, designing and delivering services, importance of people in organisation, quality service, managing customer service, developing strategies.
