Consumer & Buyer Behaviour (MKTG7503)
Information valid for Semester 1, 2025
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
3 Lecture hours
Incompatible
MKTG2501
Recommended companion
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Doctor Muhammad Rashid Saeed (Semester 1, Regular, St Lucia, In person)
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Behavioural study of buyer behaviour, cultural & social factors, personality, learning, attitude theory, brand loyalty, diffusion of innovations, models of consumer behaviour.
