Fundamentals of Marketing (MKTG7501)

Information valid for Semester 1, 2025

Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Attendance mode

In Person

Class hours

3 Seminar hours

Incompatible

MEBS7107 or MGTS7806 or MKTG1501 or 7040 or 7915

Course enquiries

Doctor Muhammad Rashid Saeed (Semester 1, Regular, St Lucia, In person)

Doctor Cassandra France (Semester 2, Regular, St Lucia, In person)

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2025 (24/02/2025 - 21/06/2025) St Lucia In Person Course Profile
Semester 2, 2025 (28/07/2025 - 22/11/2025) St Lucia In Person Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

Introduction to marketing management; consumer behaviour; marketing research & segmentation; product life cycle theory; product & pricing strategies; distribution & logistics; promotional strategy including advertising & personal selling; marketing organisation, planning & control; international marketing, services marketing & marketing for not-for-profit organisations.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile
Semester 2, 2024 (22/07/2024 - 18/11/2024) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 2, 2023 (24/07/2023 - 18/11/2023) St Lucia In Person Course Profile
Semester 2, 2023 (24/07/2023 - 18/11/2023) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) St Lucia Internal Course Profile
Semester 2, 2022 (25/07/2022 - 19/11/2022) St Lucia Internal Course Profile
Semester 2, 2022 (25/07/2022 - 19/11/2022) External External Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) St Lucia Flexible Delivery Course Profile
Semester 2, 2021 (26/07/2021 - 20/11/2021) St Lucia Internal Course Profile
Semester 2, 2021 (26/07/2021 - 20/11/2021) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 2, 2020 (03/08/2020 - 21/11/2020) External External Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 2, 2018 (23/07/2018 - 17/11/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 2, 2017 (24/07/2017 - 18/11/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile