Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This integrative, capstone course is concerned with the interplay of marketing strategy and organisational policy and strategy making. How marketing strategy supports the achievement of the strategic ambitions of organisations is a particular focus. Key issues are establishing effective marketing strategies and the organisational and environmental precursors to developing such strategies. Emphasis is placed on understanding the processes of strategic marketing and marketing decision making. Students are expected to show intellectual leadership by conducting a significant research project within the domain of marketing.

Archived offerings