Service and Relationship Marketing (MKTG2509)
Information valid for Semester 2, 2024
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 2 Hours/ Week
Tutorial 1 Hour/ Week
Prerequisite
MKTG2501
Course enquiries
Doctor Ursula Bougoure ()
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Service and relationship marketing management explores the unique challenges and opportunities in service-dominant economies and the successful management of business relationships to enhance value creation with customers. In this course students will learn how to apply service and relationship marketing theory and frameworks to solve service related problems and evaluate current business practices.
Archived offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2023 (24/07/2023 - 18/11/2023) | External | External | Course Profile |
| Semester 2, 2023 (24/07/2023 - 18/11/2023) | St Lucia | In Person | Course Profile |
| Semester 2, 2022 (25/07/2022 - 19/11/2022) | External | External | Course Profile |
| Semester 2, 2022 (25/07/2022 - 19/11/2022) | St Lucia | Internal | Course Profile |
| Semester 2, 2021 (26/07/2021 - 20/11/2021) | St Lucia | Internal | Course Profile |
| Semester 2, 2021 (26/07/2021 - 20/11/2021) | External | External | Course Profile |
| Semester 2, 2020 (03/08/2020 - 21/11/2020) | External | External | Course Profile |
