Business-to-Business Marketing (MKTG2502)
Course level
Undergraduate
Units
2
Duration
One Semester
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
BF201 or BSMK2502 or MGMT2101
Prerequisite
BSMK1501 or MGMT1100 or MKTG1501
Course enquiries
This course is not currently offered, please contact the school or faculty of your program.
Course description
NOT 2006 Study of scope & unique characteristics of business-to-business markets. Outlines core concepts & best-practice approach to this sizeable & dynamic sector.
