Consumer Behaviour (MKTG2501)
Information valid for Semester 1, 2025
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
MKTG7503
Prerequisite
MKTG1501
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Doctor Josephine Previte (Semester 1, Regular, St Lucia, In person)
Doctor Srinwanti Chaudhury (Semester 2, Regular, St Lucia, In person)
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Course Profile |
| Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course provides students with the fundamental theories and models to develop a sound understanding of consumers, their needs, desires and behaviours. Study in this course will encourage students to examine individual and group decision-making, buying experiences and the interrelationships between the individual consumer, consumption practices and lifestyle activities.
