Foundations of Marketing (MKTG1501)
Information valid for Semester 1, 2025
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 2 Hours/ Week
Tutorial 2 Hours/ Week
Incompatible
MEBS7107 or MGTS7806 or MKTG7040 or 7501 or 7708
Course enquiries
Doctor Ann Wallin ()
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Course Profile |
Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Profile unavailable |
Semester 2, 2025 (28/07/2025 - 22/11/2025) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Examines theories of markets & marketing, consumer behaviour, applications of behavioural science & basic marketing principles.