The Sports Industry and Sports Markets (MGTS7914)
Course level
Postgraduate Coursework
Units
2
Duration
One Semester
Restricted
Restricted to students in the GCBLead program. Quota: minimum of 10 enrolments. UQ reserves the right to limit the number of participants from any one organisation.
Course enquiries
This course is not currently offered, please contact the school or faculty of your program.
Course description
The course will detail the extent and significance of the sports industry as widely defined. It will then study, empirically, the determinants of economic success for sporting teams and address issues of demand and supply management, player management, infrastructure, marketing and performance evaluation.
