This course is not currently offered, please contact the school or faculty of your program.

Course description

The course is based on the philosophy that a brand is more than amarketing device. It is an assett of the business & as such msct be managed carefully. The course is relevant for those who currently or in future expect to run a branded profit centre. It is also appropriate for those whode work impacts the brand such as marketing, IT, finance & legal functions. Available to Mt Eliza Business School students only.