Course level

Undergraduate

Units

2

Duration

One Semester

Class hours

2 Lecture hours
2 Tutorial hours

Prerequisite

MKTG2960

Assessment methods

Project, mid-semester examination and final examination

Course enquiries

This course is not currently offered, please contact the school or faculty of your program.

Course description

Investigation of the Australian food service and retail environment; Theory underpinning food service and retail operations including buying and mercandising, store management, logistics, efficient consumer response and e-commerce.