This course is not currently offered, please contact the school or faculty of your program.

Course description

This course is about the theory and principles of social marketing, and explains how traditional and novel approaches to marketing and advertising can and are being used to engage consumers in behaviour change strategies which improve their wellbeing. During this course students will gain practical insight into how to manage and evaluate the special needs of the not-for-profit sector and acquire a deeper understanding of how marketing management is used to improve societal outcomes.