Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This course provides students with an understanding of advertising and the key opportunities and issues that face this fast-evolving industry, particularly its operation in the context of artificial intelligence, ethics and micro-targeting. The lectures, readings and discussions give an important theoretical framework for your practical, intellectual and creative development in advertising. You will learn how to develop, critique and assess advertising strategy by examining what makes advertising campaigns effective. Other topics in this course include significant global and local advertising campaigns, applying analytics and audience data to strategy development, and industry conversations at the forefront of creative thinking, technology, regulation and ethics, and media strategy. You will also gain practical experience developing advertising strategy via team-based problem-solving and the development of a creative advertising campaign.

Archived offerings